Step 6: Create a content material system
Realizing your area of interest and being good at fixing issues is only one piece of the pie.
A one-person enterprise is generally about advertising. In Justin’s world, advertising = content material.
Which means making content material from LinkedIn and Twitter. Each. Single. Day. With out failure.
Content material is a grind. It takes numerous hours to analysis. Numerous hours to put in writing. Numerous hours to edit. Numerous hours to refine. The grind by no means stops.
That’s why you want processes and programs to persistently make as a lot high-quality content material as you possibly can.
Justin is a grasp of content material programs. On this part, I’ll stroll you thru 3 of Justin’s confirmed programs for (1) ideating, (2) making content material and (3) driving visitors to your merchandise.
1. The ideation system
It’s simpler to put in writing content material when you may have numerous concepts.
Justin makes use of an concept known as the ‘Content material Matrix’ to brainstorm a whole lot of content material concepts in a single fast blast.
The matrix is basically a spreadsheet with two components.
Themes (on the left column)Kinds (on high row)
The Themes
These are all of the subjects associated to your area of interest.
For instance, potential themes for social media managers embrace:
Social media platforms and toolsContent schedulingSocial media strategyEngagement metricsAutomated postingsViral content material suggestions
What are the issues which can be associated to your particular specialty?
Listing them.
The Kinds
These are the kinds and constructions of content material that you need to use.
For instance, listed here are 8 frequent kinds that I take advantage of:
X vs Y: Evaluating two thingsListicle: Listed factors, i.e. ‘5 finest methods…’Statement: Merely making an observationMotivational: Motivation associated to your nicheActionable: Educate folks the way to do somethingAnalytical: Break one thing down into the dataContrarian: Say one thing that’s towards the grainPresent vs Future: Method we do one thing at the moment vs future
Right here’s what the Content material Matrix may seem like for Justin: