Olivia Rodrigo is continuous her reign as Gen Z’s tech mogul, however this time she’s partnering with Apple. The angsty singer-songwriter launched a model new music video for her album GUTS that was shot fully on the newly introduced iPhone 15 Professional.
The music video is for the observe “get him again!” during which Rodrigo muses about her wishy-washy emotions towards a less-than-stellar ex-boyfriend (we’ve all been there). The video was introduced by Rodrigo yesterday and was launched following Apple’s Wonderlust occasion, throughout which the most recent technology of the iPhone was unveiled. A behind-the-scenes clip posted by Apple reveals us a glimpse of how the video was shot with the iPhone 15 Professional strapped into an exterior gimbal, smashing via automotive home windows, and being whipped round by Rodrigo herself.
Apple flexed the iPhone 15 Professional’s new digicam system fairly arduous at yesterday’s occasion, with the corporate claiming that the cellphone’s digicam is the very best one but. The Professional mannequin options three bottom cameras: a 48-megapixel Most important digicam, a 12-megapixel Telephoto digicam, and a 12-megapixel ultra-wide digicam. This suite of lenses, coupled with options like new, longer zoom and LIDAR-enhanced Night time mode, provides customers the possibility to seize extremely high-quality and detailed pictures and video.
The corporate additionally touted the new USB 3 capabilities on the iPhone 15 Professional, which can enable for quicker knowledge switch of uncooked photograph and video information to a Mac setting. It might probably additionally document video on to an exterior storage drive, which might enhance the cellphone’s 4K ProRes video format from 30 to 60 frames per second. And it’s the one smartphone to supply help for the Academy Colour Encoding System (ACES), a world commonplace for colour workflows.
Rodrigo isn’t the primary popstar to collaborate with Apple on a brand new cellphone launch. In 2019, Apple partnered with Selena Gomez through the launch of the iPhone 11 Professional—Gomez used the cellphone to shoot the movies for her singles “Lose You to Love Me” and “Take a look at Her Now.” South Korean group NewJeans additionally launched a music video for his or her tune “ETA” which was filmed on the iPhone 14 Professional. And lots of respectable filmmakers have taken to capturing on iPhone, most notably Steven Soderbergh.