AT&T Is Raising the Rates for Its Older Unlimited Elite Plans

AT&T is elevating the charges for its older Limitless Elite plans. In an e mail despatched out to clients on Wednesday, the service says that “beginning with the August invoice cycle” the worth of the plan will enhance by $2.50 per line, per thirty days. The value hike was additionally detailed in an accompanying help web page. 

Previously AT&T’s high limitless plan, the Limitless Elite possibility provided HBO Max (now simply Max) and 40GB of hotspot information along with limitless discuss, textual content and information within the US, Mexico, Canada and 19 Latin American international locations. It was discontinued final yr and changed with Limitless Premium, which dropped the bundled HBO Max however added 10GB extra of hotspot information. 

It was not instantly clear if Max’s worth will increase earlier this yr performed a job within the new price hike or if AT&T deliberate to lift the charges on older plans that equally bundle within the streaming service. 

“We’re dedicated to the relationships we maintain with our clients and being clear is paramount; all impacted clients have been notified in mid-June,” an AT&T spokesperson advised CNET. “We wish our clients to know they’ve choices, and will they select to make a change, we provide different price plans that will present completely different options that higher swimsuit their wants, together with getting extra cellular hotspot information for a similar worth.” 

After retiring the Limitless Elite plan final yr, AT&T reached a brand new settlement with Warner Bros. Discovery final summer time to have the ability to provide HBO Max to AT&T’s wi-fi and web customers. Regardless of the brand new settlement, which talked about how AT&T would have “flexibility in the way it delivers the service to clients,” AT&T has but so as to add the streaming possibility again to any of its wi-fi plans.  

The rise within the price plan comes simply days after AT&T started reaching out to clients to alert them that it could be reducing the low cost it affords customers who pay their payments with bank cards on automated funds.

Replace on July 26, 2023: Added assertion from AT&T.