Elon Musk’s Boast About Twitter’s ‘All-Time Record’ Falls Flat As Threads Ascends

Elon Musk claimed Twitter might hit an “all-time report” this week however information offered by web site visitors consultants suggests in any other case, whereas Mark Zuckerberg’s new platform is gaining traction.

“Cumulative user-seconds per day of telephone screentime, as reported by iOS & Android, is hardest to recreation. I believe we might hit an all-time report this week,” Musk wrote Monday in response to a put up by Twitter CEO Linda Yaccarino saying the platform had its “largest utilization day since February” final week.

However these claims don’t appear to move the odor check.

Matthew Prince, the CEO and co-founder of Cloudfare, an internet efficiency and safety firm, shared a chart displaying a downward pattern within the social media platform’s reputation, writing: “Twitter site visitors tanking.”

Similarweb, a digital information firm, mentioned: “Site visitors to Twitter’s web site was down 5% in contrast with the identical days of the earlier week, and 11% in comparison with the identical days final yr,” suggesting this is also associated to the reported fast rise of Meta’s new platform Threads.

Zuckerberg on Monday mentioned Threads reached over 100 million sign-ups this previous weekend.

“That’s largely natural demand and we haven’t even turned on many promotions but,” he added. “Can’t consider it’s solely been 5 days!”

Threads customers will reportedly quickly have the ability to see sponsored content material on the app as Instagram’s branded content material instruments shall be made accessible to entrepreneurs on the brand new platform, in line with Axios.

The 100 million sign-ups in lower than per week would additionally imply that Threads is on observe to outpace ChatGPT, which registered 100 million month-to-month energetic customers two months after its launch, changing into the fastest-growing client utility ever in January, a UBS report discovered.

Threads, which launched final week, appeared to learn from the dissatisfaction of Twitter customers with Musk’s chaotic insurance policies, together with most not too long ago the “non permanent limits” on the variety of posts customers might see. “Verified” accounts on the platform are allowed to learn 8,000 posts per day, whereas unverified customers are restricted to 800 posts per day, and newly registered unverified accounts can entry 400 posts per day.

These limits got here on prime of different technical glitches the platform has had because the begin of the yr, together with having the web site crash at the very least 4 occasions in February and Musk’s choice to take away legacy blue verify marks for many customers and exchange them with the Twitter Blue subscription product.

Threads additionally advantages from Instagram’s huge consumer base since Threads accounts are powered by the photograph and video sharing app.

Musk seems to already be rising uneasy with Threads’ fast ascent. X Corp., Twitter’s father or mother firm, has threatened to sue Meta over Threads, claiming the tech large “engaged in systematic, willful and illegal misappropriation of Twitter’s commerce secrets and techniques and different mental property” by poaching its staff.