Musk says Twitter to change logo to “X” from the bird. Changes could come as early as Monday.

NEW YORK — Elon Musk mentioned Sunday that he plans to alter the emblem of Twitter to an “X” from the chook, marking what could be the newest huge change since he purchased the social media platform for $44 billion final yr.

In a sequence of posts on his Twitter account beginning simply after 12 a.m. ET, Twitter’s proprietor mentioned that he is seeking to make the change worldwide as quickly as Monday.

“And shortly we will bid adieu to the twitter model and, progressively, all of the birds,” Musk wrote on his account.

Earlier this month, the billionaire Tesla CEO put new curfews on his digital city sq., a transfer that met with sharp criticism that it may drive away extra advertisers and undermine its cultural affect as a trendsetter.

The upper tweet-viewing threshold is a part of an $8-per-month subscription service that Musk rolled out earlier this yr in an try to spice up Twitter income. Income has dropped sharply since Musk took over the corporate and laid off roughly three-fourths of the workforce to slash prices and keep away from chapter.

In Could, Musk employed longtime NBC Common govt Linda Yaccarino as Twitter’s CEO.

Luring advertisers is crucial for Musk and Twitter after many fled within the early months after his takeover of the social media platform, fearing injury to their manufacturers within the enveloping chaos. Advertisers have in the reduction of on spending partly due to adjustments Musk has made that has allowed for extra hateful content material to flourish and that has offended a wider a part of the platform’s viewers.

Musk mentioned in late April that advertisers had returned, however offered no specifics.

Musk’s transfer to alter Twitter’s emblem to an “X” additionally comes as Twitter faces new competitors from Meta’s new app, Threads, launched earlier this month. It has been seen in its place for individuals who have been souring on Twitter.

Threads is being billed as a text-based model of Meta’s photo-sharing app Instagram that the corporate has mentioned provides “a brand new, separate house for real-time updates and public conversations.”

Within the first 5 days of its launch, 100 million folks had signed up for Threads, in response to a submit on Threads by Instagram head Adam Mosseri.