On this episode of the Cellular Dev Memo podcast, I converse with Peter Hamilton, the Senior Director of Advert Innovation at Roku, concerning the digital promoting alternative on CTV. Amongst different subjects, Peter and I talk about:
The high-level promise of CTV for advertisers
Artistic technique for CTV
The provision of concentrating on on CTV and the way advertisers can attain their supposed audiences with these channels
The verticals that are likely to showcase probably the most success with CTV
And the most typical methods by which CTV stock is bought.
The Cellular Dev Memo podcast is accessible on:
About Peter:
Peter Hamilton is the Senior Director of Advert Innovation at Roku, the place he leads consumer-facing advert experiences throughout Roku’s OS, The Roku Channel, Cellular, Commerce, and Interactive. Previous to Roku, Peter was the CEO of TUNE, an early cell promoting attribution firm, which exited its cell measurement enterprise to Constellation Software program in 2020.