My visitor on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a advertising and marketing determination science platform. Earlier than Haus, Olivia held senior advertising and marketing roles at Netflix, Quibi, and Sonos.
Olivia and I talk about a variety of matters throughout the topic of promoting measurement on this episode, together with:
The position of causal inference in advertising and marketing measurement;
The widespread skillset gaps that Olivia witnesses when observing firms making the transition to probabilistic measurement;
The unexpected challenges in transitioning to probabilistic measurement for advertising and marketing groups;
The quantity of teaching required for the non-marketing groups throughout the group to socialize the idea of probabilistic measurement.
The Cell Dev Memo podcast is accessible on:
About Olivia:
Olivia leads buyer assist, advertising and marketing, and partnerships at Haus, which is productizing incrementality, experimentation, and econometrics to assist manufacturers quantify advertising and marketing ROI. Earlier than Haus, Olivia was the Director of Progress Advertising and marketing at Sonos and has held advertising and marketing positions at Quibi and Netflix.