My visitor on this episode of the Cellular Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first cellular DSP. As David notes in our dialog, that is the fourth episode of the MDM podcast on which David has appeared, which possible makes him probably the most recurring visitor. David is a wealth of perception into the cellular promoting ecosystem, having based one of many first MMPs, Advert-X, which was acquired by Criteo in 2013.
On this episode, David and I focus on AdAttributionKit, the promoting attribution framework that Apple launched at WWDC this yr and which is usually — presently, anyway — a re-brand of SKAdNetwork. Amongst different issues, we cowl:
The adjustments to cellular attribution launched with AdAttributionKit;
The extent to which AdAttributionKit is an try to unify attribution throughout platforms, and what would that conceivably would possibly appear to be in a couple of years’ time;
Whether or not Meta or Google are any extra more likely to undertake AdAttributionKit than they have been SKAdNetwork;
Why Apple made the change that solely permits one view-through impression to be open at a time;
Apple’s long-term imaginative and prescient for attribution;
Whether or not Non-public Cloud Compute can have a measurement use case in some unspecified time in the future;
Up to date ideas on the chance of Apple deploying its “nuclear choice” of IP obfuscation.
Because of the sponsors of this week’s episode of the Cellular Dev Memo podcast:
Rockerbox. Get the readability your advertising and marketing wants and navigate your solution to success with Rockerbox. Go to rockerbox.com/maze at present to see what it’s all about.
INCRMNTAL. True attribution measures incrementality, all the time on.
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