At Modovolo, we’ve shamelessly stolen this from the playbook of Southwest Airways. You see, 40 years in the past, Southwest discovered that individuals pay airways to fly them locations.
Sounds easy – and it’s – however it was a basic revelation as a result of Southwest then realized that if, for instance, a airplane may fly to 10 places in a day as a substitute of 5, it will be like having two planes in a single and Southwest may promote extra tickets – and earn more money.
The trick then was to maintain the airplane within the air as a lot as doable.
It’s why Southwest developed a playbook for the “10-minute turnaround.” Southwest thought: when the airplane pulls into the jetway, let’s get the passengers off the airplane, clear the seats and flooring, refuel the airplane, and re-load the airplane with new passengers – all beneath 10 minutes – then we are able to get the airplane again within the air.
This meant that the airplane was within the air. Rather a lot. Making a living.
And since Southwest’s planes are within the air excess of its rivals, Southwest has all the time been worthwhile (apart from 2020 throughout Covid) and has all the time grown its revenues. Its rivals’ planes spend extra time on the tarmac and people rivals have spotty data of profitability.
The lesson is that: a airplane within the air is getting cash. And a airplane on the tarmac is shedding cash.
The identical lesson applies to drone operations. Your drone must be within the air so that you can take pictures, do the inspection, unfold insecticide, and so on. – and similar to Southwest, the longer it’s within the air, the extra worthwhile you may be.
You might be similar to Southwest’s rivals if in case you have a drone with a brief flight time. Your “airplane is on the tarmac” and you’re shedding cash.