Apple‘s current iPad Professional advert that includes close-up pictures of artistic instruments being crushed drew criticism for its heavy-handed metaphor. Samsung didn’t miss the chance to capitalize on the controversy with a mocking advert of its personal.
Now, Xiaomi is leaping into the fray, however for a distinct motive. The corporate made an analogous advert to tease an upcoming telephone launch in India.
On Tuesday, Xiaomi launched a video on X (previously Twitter) that carefully resembles Apple’s advert in its setup. Nonetheless, as a substitute of objects being crushed, the crushing floor grinds to a halt halfway and the video concludes with the textual content “Cinematic Imaginative and prescient,” with the “Ci” and “Vi” highlighted in crimson.
These letters kind the phrase “Civi” which is Xiaomi’s youth-oriented smartphone line. Xiaomi’s Civi telephones have to this point been unique to China, with the most recent mannequin being the Xiaomi Civi 4 Professional.
Although not formally confirmed, rumors recommend the Xiaomi 14 Civi would be the first Civi telephone from the model in India and it’s allegedly a rebrand of the Civi 4 Professional. If true, we will count on the telephone to function a 6.55-inch 1.5K (2750 x 1236 pixels) AMOLED show with a 120Hz refresh fee.
Powering the machine can be Snapdragon 8s Gen 3 chip with help for LPDRR5X RAM and UFS 4.0 storage. As for the cameras, the rear can have a 50MP predominant, a 50MP telephoto, and a 12MP ultrawide lens whereas there can be a 32MP sensor on the entrance for selfies.
The machine may include a 4700mAh battery with help for 67W charging and can run on Android 14-based HyperOS out of the field.
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